What Sets You Apart From Your Competition?

Too many people start an online business without taking a proper look at their competition first. Of course it doesn’t matter that you’ve got competition, but it does matter that you know how to set your own business apart from theirs.

Sometimes you come across half a dozen websites all aimed at the same target audience and there is nothing that distinguishes one from another. That’s why you need your own USP. A USP is a unique selling point that makes you stand out. It’s why people choose you rather than someone else – and it can also be why they keep coming back to you rather than going elsewhere in the future.
What Makes you Different?

Finding what makes your own online business different from the rest isn’t always easy, which is why it will pay you to spend some time thinking about what you want to achieve with your online business.

Start by thinking about who your business is aimed at. Look at what you competition is doing and work out how you can offer something that no one else is. Can you do something better? Do you have unique access to more knowledge? How about pricing?
Define your Online Business

All these elements help to define your online business and give you a better chance of making your own mark on the internet landscape. Website design is important as well. You should also think about the type of content you have on your website as well as how you operate your online business, as this can have a big effect on the amount of visitors who come to your site – as well as affecting how many of them stay and convert to customers.

It goes without saying that you should always do the best job you can to ensure your website meets the needs of your customers. But while this is an ongoing process you should always start from the strongest position you can.
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